TY - JOUR
T1 - What Consumers Feel and Prefer - Haptic Perception of Various Wood Flooring Surfaces
AU - Berger, G.
AU - Katz, H.
AU - Petutschnigg, A.J.
N1 - Cited By :24
Export Date: 14 December 2023
CODEN: FPJOA
Correspondence Address: Berger, G.; Dept. of Forest Products Technology and Management, , Salzburg, Austria; email: [email protected]
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PY - 2006
Y1 - 2006
N2 - Austrian consumers were invited to touch wood flooring surfaces with bare feet and hands wearing a blindfold. The objectives of the test were to ascertain whether they were able to consistently distinguish the properties of oiled parquet flooring, lacquered parquet flooring, and laminate flooring as well as their preferences. Our results show that the majority of the consumers were able to determine a difference between the flooring types with their hands and with their feet. They predominantly preferred the properties of the oiled flooring surfaces and there was no significant difference between women's and men's perceptions. The methods used in this experiment could improve future product development, sales tactics, and product presentations at the point of sale. © Forest Products Society 2006.
AB - Austrian consumers were invited to touch wood flooring surfaces with bare feet and hands wearing a blindfold. The objectives of the test were to ascertain whether they were able to consistently distinguish the properties of oiled parquet flooring, lacquered parquet flooring, and laminate flooring as well as their preferences. Our results show that the majority of the consumers were able to determine a difference between the flooring types with their hands and with their feet. They predominantly preferred the properties of the oiled flooring surfaces and there was no significant difference between women's and men's perceptions. The methods used in this experiment could improve future product development, sales tactics, and product presentations at the point of sale. © Forest Products Society 2006.
KW - Lacquered parquet flooring
KW - Laminate flooring
KW - Oiled parquet flooring
KW - Consumer products
KW - Floors
KW - Surface testing
KW - Wooden floors
KW - Consumers
KW - Product Development
KW - Wooden flooring
KW - laminate
KW - haptic
KW - parquet
KW - perception
M3 - Article
SN - 0015-7473
VL - 56
SP - 42
EP - 47
JO - Forest Products Journal
JF - Forest Products Journal
IS - 10
ER -