Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence

Wolfgang Weitzl^*, Robert Zniva, Ardion Beldad

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Externally published	Yes
Event	Australian and New Zealand Marketing Academy Conference 2015 - Sydney, Australia Duration: 30 Nov 2015 → 2 Dec 2015

Conference	Australian and New Zealand Marketing Academy Conference 2015
Abbreviated title	ANZMAC 2015
Country/Territory	Australia
City	Sydney
Period	30/11/15 → 2/12/15

ASJC Scopus subject areas

@conference{ae36c9e5bfcc40d9bb3a5bb9bc633d47,

title = "Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence",

author = "Wolfgang Weitzl and Robert Zniva and Ardion Beldad",

year = "2015",

language = "English",

note = "Australian and New Zealand Marketing Academy Conference 2015, ANZMAC 2015 ; Conference date: 30-11-2015 Through 02-12-2015",

}