Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 257-268 |
| Number of pages | 12 |
| Journal | Tour. Manage. |
| Volume | 75 |
| DOIs | |
| Publication status | Published - 1 Dec 2019 |
Keywords
- Branding
- Gastronomy
- Macau
- Post popularity
- Social media
- UGC
- heritage tourism
- international tourism
- perception
- social media
- social network
- tourism development
- tourism economics
- UNESCO
- China
- Taiwan
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In: Tour. Manage., Vol. 75, 01.12.2019, p. 257-268.
Research output: Contribution to journal › Article › peer-review
TY - JOUR
T1 - The role of Instagram in the UNESCO's creative city of gastronomy: A case study of Macau
AU - Yu, C.-E.
AU - Sun, R.
N1 - Cited By :56 Export Date: 14 December 2023 Correspondence Address: Yu, C.-E.; Department of Innovation and Management in Tourism, Urstein Süd 1, A-5412, Austria; email: [email protected] References: Ab Karim, S., Chi, C.G.Q., Culinary tourism as a destination attraction: An empirical examination of destinations' food image (2010) Journal of Hospitality Marketing & Management, 19 (6), pp. 531-555; Akehurst, G., User generated content: The use of blogs for tourism organisations and tourism consumers (2009) Service Business, 3 (1), pp. 51-61; Bickart, B., Schindler, R.M., Internet forums as influential sources of consumer information (2001) Journal of Interactive Marketing, 15 (3), pp. 31-40; Braun, V., Clarke, V., Successful qualitative research: A practical guide for beginners (2013), SAGE Los Angeles; Braun, E., Kavaratzis, M., Zenker, S., My city–my brand: The different roles of residents in place branding (2013) Journal of Place Management and Development, 6 (1), pp. 18-28; Brookes, E.J., The Anatomy of a Facebook Post: Study on Post Performance by Type, Day of the Week, and Time of Day (2010), Vitrue Inc; Bryman, A., Social research methods (2016), Oxford university press; Buonincontri, P., Morvillo, A., Okumus, F., van Niekerk, M., Managing the experience co-creation process in tourism destinations: Empirical findings from Naples (2017) Tourism Management, 62, pp. 264-277; Burgess, S., Sellitto, C., Cox, C., Buultjens, J., User-generated content (UGC) in tourism: Benefits and concerns of online consumers (2009) 17th European Conference on Information Systems; Chaney, S., Ryan, C., Analyzing the evolution of Singapore's World Gourmet Summit: An example of gastronomic tourism (2012) International Journal of Hospitality Management, 31 (2), pp. 309-318; Chen, N., Branding national images: The 2008 Beijing summer olympics, 2010 shanghai world expo, and 2010 Guangzhou asian games (2012) Public Relations Review, 38 (5), pp. 731-745; Choi, S., Lehto, X.Y., Morrison, A.M., Destination image representation on the web: Content analysis of Macau travel related websites (2007) Tourism Management, 28 (1), pp. 118-129; Chua, A.Y.K., Banerjee, S., How businesses draw attention on facebook through incentives, vividness and interactivity (2015) International Journal of Computer Science, 42 (3); Djafarova, E., Rushworth, C., Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2017) Computers in Human Behavior, 68, pp. 1-7; Doolin, B., Burgess, L., Cooper, J., Evaluating the use of the web for tourism marketing: A case study from New Zealand (2002) Tourism Management, 23 (5), pp. 557-561; Tourism Statistics 2017 (2018), https://www.dsec.gov.mo, Retrieved from; Erdoğmuş, İ.E., Cicek, M., The impact of social media marketing on brand loyalty (2012) Procedia-Social and Behavioral Sciences, 58, pp. 1353-1360; Fatanti, M.N., Suyadnya, I.W., Beyond user gaze: How Instagram creates tourism destination brand? 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PY - 2019/12/1
Y1 - 2019/12/1
N2 - Macau has been designated as the UNESCO Creative City of Gastronomy since 2017, and the government also aims to preserve and revive the city's culture of gastronomy. In doing so, social media, especially User Generated Content such as Instagram, plays an important role. This study used quantitative content analysis on Instagram to explore the most popular cuisine. Also, semi-structured interviews were conducted to discover the opinions from residents' perceptions regarding the use of Instagram in promoting the designation. The findings indicated that Taiwanese cuisine, food from local café, and local snacks are the most popular ones. Additionally, local residents believed that the government should develop an official Instagram account to advertise and introduce the uniqueness of Macau and to reach more international tourists. In practice, the findings provide important implications and directions regarding the effectiveness and efficiency of a post built on the Brand Post Popularity model.
AB - Macau has been designated as the UNESCO Creative City of Gastronomy since 2017, and the government also aims to preserve and revive the city's culture of gastronomy. In doing so, social media, especially User Generated Content such as Instagram, plays an important role. This study used quantitative content analysis on Instagram to explore the most popular cuisine. Also, semi-structured interviews were conducted to discover the opinions from residents' perceptions regarding the use of Instagram in promoting the designation. The findings indicated that Taiwanese cuisine, food from local café, and local snacks are the most popular ones. Additionally, local residents believed that the government should develop an official Instagram account to advertise and introduce the uniqueness of Macau and to reach more international tourists. In practice, the findings provide important implications and directions regarding the effectiveness and efficiency of a post built on the Brand Post Popularity model.
KW - Branding
KW - Gastronomy
KW - Instagram
KW - Macau
KW - Post popularity
KW - Social media
KW - UGC
KW - heritage tourism
KW - international tourism
KW - perception
KW - social media
KW - social network
KW - tourism development
KW - tourism economics
KW - UNESCO
KW - China
KW - Taiwan
UR - https://www.mendeley.com/catalogue/af11dff0-8e6e-35f3-bcb4-8881d8d0b7a3/
U2 - 10.1016/j.tourman.2019.05.011
DO - 10.1016/j.tourman.2019.05.011
M3 - Article
SN - 0261-5177
VL - 75
SP - 257
EP - 268
JO - Tour. Manage.
JF - Tour. Manage.
ER -