TY - GEN
T1 - The Power Of Design - Evaluation Of Design Needs In An Interdisciplinary Student Project
AU - Binder, S.
AU - Kolar, M.
AU - Walcher, D.
AU - Ebner, M.
N1 - Conference code: 89040
Export Date: 14 December 2023
Correspondence Address: Binder, S.; Salzburg University of Applied Sciences, Seifriedsbergerstrasse 8, 4840 Voecklabruck, Austria; email: [email protected]
References: Seybold, P.B., Marshak, R., Lewis, J., (2001) The Customer Revolution: How to Thrive when Customers Are in Control, , Crown Business, New York; Normann, R., Ramirez, R., (1998) Designing Interactive Strategy: From Value Chain to Value Constellation, , Revised Reprint, John Wiley & Sons, New York; Roy, R., Potter, S., The commercial impacts of investment in design (1993) Design Studies, 2-14, pp. 171-193; (2004) The Impact of Design on Stock Market Performance. An Analysis of UK Quoted Companies 1994-2003, , Design Council Design Council February 2004, London; Walsh, V., Roy, R., Bruce, M., Competitive by design (1988) Journal of Marketing Management, 2-4, pp. 201-216; Herstatt, C., Verworn, B., (2003) Management der Frühen Innovationsphasen, p. 9. , Gabler Verlag, Wiesbaden; Cooper, R.C., Kleinschmidt, E.J., Screening new products for potential winners (1994) Institute of Electrical and Electronics Engineers IEEE Engineering Management Review, 22 (4), pp. 24-30; Cooper, R.G., (1992) Winning at New Products. Accelerating the Process from Idea to Launch, , 2 nd edition Perseus Books, Boston; Bloch, P.H., Seeking the ideal form - Product design and customer response (1995) Journal of Marketing, 3 (16), pp. 16-29; Steffen, D., (2000) Design Als Produktsprache, , Birkhäuser, Basel; Koppelmann, U., (1993) Produktmarketing. Entscheidungsgrundlage für Produktmanager, , 4. Auflage, Springer, Berlin; Davis, J.J., (1997) Advertising Research: Theory and Practice, , Pearson US Imports & PHIPEs, New Jersey; Urban, G., Hauser, J., (1993) Design and Marketing of New Products, , 2 nd edition, Prentice-Hall International, Upper Saddle River; De Mozota, Brigitte, B., (2004) Design Management, , Allworth Press, New York; Cuffaro, F., Vogel, B., Matt, B., Why good design doesn't always guarantee success (2002) Design Management Journal, 13 (1), pp. 49-53; Von Stamm, B., Innovation - What's design got to do with it? (2004) Design Management Review, pp. 10-19. , Winter; Eysenck, M., (2004) Psychology - An International Perspective, , Psychology Press, Hove; Yalch, R., Brunel, F.F., Hierarchies in consumer judgments of product design: Is it time to reconsider maslow's theory? (1996) Advances in Consumer Research, 23 (1), pp. 405-410
PY - 2006
Y1 - 2006
N2 - The aim of this student project, which was embedded in a diploma thesis, was to distinguish the test persons into groups of "early adopters" and "followers" by using a quantitative questionnaire. In a second step, the different groups had to develop and present their collages, which they think best represent their design needs. All this was performed in an interdisciplinary effort between the degree programs of "Design and Product Management" and "Business and Information Management" at the Salzburg University of Applied Sciences. As a result, this preliminary study provides evidence that different consumer groups strive for different levels of design needs and therefore, show individual purchase behaviour.
AB - The aim of this student project, which was embedded in a diploma thesis, was to distinguish the test persons into groups of "early adopters" and "followers" by using a quantitative questionnaire. In a second step, the different groups had to develop and present their collages, which they think best represent their design needs. All this was performed in an interdisciplinary effort between the degree programs of "Design and Product Management" and "Business and Information Management" at the Salzburg University of Applied Sciences. As a result, this preliminary study provides evidence that different consumer groups strive for different levels of design needs and therefore, show individual purchase behaviour.
KW - Collage technique
KW - Design needs
KW - Interdisciplinary
KW - Applied science
KW - Degree program
KW - Product management
KW - Student project
KW - Information management
KW - Product design
M3 - Conference contribution
SP - 15
EP - 20
BT - Proceedings of E&DPE 2006, the 8th International Conference on Engineering and Product Design Education, Salzburg, Austria, 07.-08.09.2006
T2 - 8th International Conference on Engineering and Product Design Education, E&DPE 2006
Y2 - 7 September 2006 through 8 September 2006
ER -