The Effectiveness of Instagram Posts Generated by Artificial Intelligence: A Comparison Between Posts Created by Human Experts and Artificial Intelligence

Eric Daniel; Arno Kinzinger

The Effectiveness of Instagram Posts Generated by Artificial Intelligence: A Comparison Between Posts Created by Human Experts and Artificial Intelligence

Eric Daniel
, Arno Kinzinger^*

^*Corresponding author for this work

Business Intelligence, Digitalization & Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	New Generation Communication: Die Kommunikation in einer veränderten Welt
Publisher	Springer
Publication status	Published - 2025

Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)

502019 Marketing

Applied Research Level (ARL)

ARL Level 5 - Test setup in an operational environment

Research focus/foci

Human-Centered Technologies & Design

Cite this

@inproceedings{68efb06f1a634daba2661cdb64a69c6d,

title = "The Effectiveness of Instagram Posts Generated by Artificial Intelligence: A Comparison Between Posts Created by Human Experts and Artificial Intelligence",

author = "Eric Daniel and Arno Kinzinger",

year = "2025",

language = "English",

booktitle = "New Generation Communication: Die Kommunikation in einer ver{\"a}nderten Welt",

publisher = "Springer",

address = "Germany",

}

The Effectiveness of Instagram Posts Generated by Artificial Intelligence: A Comparison Between Posts Created by Human Experts and Artificial Intelligence. / Daniel, Eric; Kinzinger, Arno.
New Generation Communication: Die Kommunikation in einer veränderten Welt. Springer, 2025.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review