@inbook{11cccf481e14445e967a94ffcbe55e16,
title = "Modularity as a Base for Efficient Life Event Cycle Management",
abstract = "In this paper the life event cycle is introduced, which can be seen as a customer oriented refinement of existing life cycle concepts. Based on the theory of traditional life cycle systems the life event cycle incorporates concepts of mass customization (i.e. modularity) in order to enable a long term relationship between companies and their customers. After depicting the basic structure of life cycles the function of the life event cycle as well as the application of mass customization principles will be illustrated, at which several practical examples will be given. {\textcopyright} 2010 by World Scientific Publishing Co. Pte. Ltd. All rights reserved.",
author = "F. Siems and D. Walcher",
note = "Cited By :2 Export Date: 14 December 2023 References: Armstrong, G., Kotler, P., Marketing, 8th Edition (2007) Upper Saddle River/New Jersey; Brockhoff, K., A Test for the Product Life Cycle (1967) Econometrica, 35 (3-4), pp. 472-484; Bruhn, M., (2003) Relationship Marketing, Management of Customer Relationships, , Harlow: Pearson; Catry, B., Chevalier, M., Market Share Strategy and the Product Life Cycle (1974) Journal of Marketing, 38, pp. 29-34. , (October); Clifford, D.K., Managing the Product Life Cycle (1965) Management Review, pp. 34-38. , The McKinsey Quarterly, Spring; Cox, W.E., Product Life Cycles as Marketing Models (1967) The Journal of Business, 40 (4), pp. 375-384; Crawford, C.M., Business Took the Wrong Life Cycle from Biology (1992) Journal of Product and Brand Management, 1 (1), pp. 5-11; Day, G.S., The Product Life Cycle: Analysis and Application Issues (1981) Journal of Marketing, 45 (5), pp. 60-67; Dodge, H.R., Fullerton, S., Copy Length Across the Product Life Cycle (1984) Current Issues and Research in Advertising, 7 (1), pp. 149-158; Egan, J., Relationship Marketing (2004) Exploring Relational Strategies in Marketing, , 2nd Edition, Harlow: Pearson; Gummesson, E., (2002) Total Relationship Marketing, , 2nd Edition, Oxford; Gronroos, C., Service Management and Marketing (2002) A Customer Relationship Management Approach, , 2nd Edition, West Sussex: Wiley \&Sons; Gummesson, E., Marketing - A Long Term Interactive Relationship (1987) Long Range Planning, 20 (4), pp. 10-20; Hollensen, S., Marketing Management (2003) A Relationship Approach, , Harlow: Pearson; Kotler, P., Armstrong, G., (2006) Principles of Marketing, , 11th Edition, Upper Saddle River, NJ: Pearson; Lovelock, C., Wirtz, J., (2004) Services Marketing. People, Technology, Strategy, , 5th Edition, Prentice Hall: Pearson; Piller, F., (2006) Mass Customization, , 4th Edition, Wiesbaden: Gabler; Reichheld, F.F., Sasser, W.E., (1990) Zero Defections: Quality Comes to Services, pp. 105-111. , Harvard Business Review. September/October 1990; Reinartz, W.J., Kumar, V., On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000) Journal of Marketing, 64 (4), pp. 17-35; Siems, F., The Life Event Cycle as Management Tool (Original title in German: {"}Der Kundenbedarfslebenszyklus als wichtiges Managementtool{"}) (2006) Blickpunkt KMU, pp. 40-44. , No. 3/June 2006; Thomas, H., Pettigrew, A.M., Whittington, R., (2002) Handbook of Strategy and Management, , London: Sage",
year = "2009",
doi = "10.1142/9789814280280\_0014",
language = "English",
isbn = "978-9814280259",
pages = "263--274",
booktitle = "Handbook of Research in Mass Customization and Personalization",
publisher = "World Scientific Publishing Co., Inc.",
address = "United States",
}