| Original language | English |
|---|---|
| Publication status | Published - 2015 |
| Externally published | Yes |
| Event | Academy of Marketing Science Annual Conference 2015 - Denver, United States Duration: 12 May 2015 → 14 May 2015 |
Conference
| Conference | Academy of Marketing Science Annual Conference 2015 |
|---|---|
| Country/Territory | United States |
| City | Denver |
| Period | 12/05/15 → 14/05/15 |
ASJC Scopus subject areas
- Marketing
Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)
- 502019 Marketing
Applied Research Level (ARL)
- Not applicable
Research focus/foci
- Future Service Industries
Research output
- 1 Conference contribution
-
Measuring Trust in Electronic Word of Mouth: A Rigid Research Framework
Weitzl, W. & Zniva, R., 2016, Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?. Springer International Publishing AG, p. 755 760 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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