It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM

Wolfgang Weitzl*, Robert Zniva, Ardion Beldad

*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2016
Externally publishedYes

ASJC Scopus subject areas

  • Marketing

Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)

  • 502019 Marketing

Applied Research Level (ARL)

  • Not applicable

Research focus/foci

  • Future Service Industries

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