Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects

Arno Kinzinger; Winfried J. Steiner; Markus Tatzgern; Christine Vallaster

doi:10.1016/j.jretconser.2024.104156

Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects

Arno Kinzinger
, Winfried J. Steiner
, Markus Tatzgern
, Christine Vallaster

Clausthal University of Technology

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Retailing and Consumer Services
DOIs	https://doi.org/10.1016/j.jretconser.2024.104156
Publication status	Published - Mar 2025

Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)

502007 E-commerce
102026 Virtual reality

Applied Research Level (ARL)

ARL Level 4 - Experimental setup in laboratory-like conditions

Research focus/foci

Future Service Industries
Human-Centered Technologies & Design

Access to Document

10.1016/j.jretconser.2024.104156

Cite this

@article{fd5db1dec6a14ecd9a6987b3914b0dcb,

title = "Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects",

author = "Arno Kinzinger and Steiner, \{Winfried J.\} and Markus Tatzgern and Christine Vallaster",

year = "2025",

month = mar,

doi = "10.1016/j.jretconser.2024.104156",

language = "English",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Ltd",

}

TY - JOUR

T1 - Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects

AU - Kinzinger, Arno

AU - Steiner, Winfried J.

AU - Tatzgern, Markus

AU - Vallaster, Christine

PY - 2025/3

Y1 - 2025/3

UR - https://doi.org/10.1016/j.jretconser.2024.104156

U2 - 10.1016/j.jretconser.2024.104156

DO - 10.1016/j.jretconser.2024.104156

M3 - Article

SN - 0969-6989

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

ER -

Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects

Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)

Applied Research Level (ARL)

Research focus/foci

Access to Document

Other files and links

KM_VIRE: Digitalisierung bei KMU: Optimierung des Online Vertriebs durch Virtual Reality (VR) Digitalisierung bei KMU: Optimierung des Online Vertriebs durch Virtual Reality (VR)

Cite this

Interactive product presentation in an immersive environment: The influence of functional control on hedonic aspects

Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)

Applied Research Level (ARL)

Research focus/foci

Access to Document

Other files and links

Projects

KM_VIRE: Digitalisierung bei KMU: Optimierung des Online Vertriebs durch Virtual Reality (VR) Digitalisierung bei KMU: Optimierung des Online Vertriebs durch Virtual Reality (VR)

Cite this