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Improving the Measurement of Aging in Consumer Behavior Research – Lessons From Demography

  • Robert Zniva*
  • , Daniela Weber
    • *Corresponding author for this work
  • Vienna University of Economics and Business

Research output: Contribution to conference › Paper › peer-review

Original languageAmerican English
Publication statusPublished - 2019
EventAdvances in Consumer Research Conference 2019 - Atlanta, United States
Duration: 17 Oct 2019 → 20 Oct 2019

Conference

ConferenceAdvances in Consumer Research Conference 2019
Abbreviated titleACR 2019
Country/TerritoryUnited States
CityAtlanta
Period17/10/19 → 20/10/19

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  2. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

ASJC Scopus subject areas

  • Marketing
  • Demography

Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)

  • 502019 Marketing
  • 504006 Demography

Applied Research Level (ARL)

  • Not applicable

Research focus/foci

  • Future Service Industries

Other files and links

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