TY - GEN
T1 - How Technology Helps Farmers to Cater to Consumers – Channel Formats and Consumer Motives
AU - Muggenhuber, J.
AU - Doppler, T.
AU - Cerha, C.
AU - Zniva, R.
N1 - Conference code: 294069
Export Date: 14 December 2023
Correspondence Address: Zniva, R.; Institute of Retailing and Data Science, WU, Austria; email: [email protected]
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PY - 2023
Y1 - 2023
N2 - Societal stakeholders have started to rethink agricultural supply chains and discuss strategies to improve its resilience to be better prepared for future disruptions. One of the main pillars of such a resilient system is regional farming and distribution. Short food supply chains (SFSCs) refer to systems of food production, distribution, and consumption that involve few intermediaries between the producer and the consumer. However, research on the structure and impact of SFSCs is scarce. The study at hand identifies and categorizes farmers direct-to-consumer activities, investigates the role of technology in this context and explores the motivation of users of such concepts.
AB - Societal stakeholders have started to rethink agricultural supply chains and discuss strategies to improve its resilience to be better prepared for future disruptions. One of the main pillars of such a resilient system is regional farming and distribution. Short food supply chains (SFSCs) refer to systems of food production, distribution, and consumption that involve few intermediaries between the producer and the consumer. However, research on the structure and impact of SFSCs is scarce. The study at hand identifies and categorizes farmers direct-to-consumer activities, investigates the role of technology in this context and explores the motivation of users of such concepts.
KW - direct marketing channels
KW - farmer to consumer
KW - locavorism
KW - Short food supply chains (SFSCs)
KW - technology
UR - https://www.mendeley.com/catalogue/b053ffeb-570d-3d2a-bdfd-73475cedb6f0/
U2 - 10.1007/978-3-031-31836-8_16
DO - 10.1007/978-3-031-31836-8_16
M3 - Conference contribution
SN - 978-3-031-31835-1
T3 - Springer Proceedings in Business and Economics
SP - 120
EP - 128
BT - Advances in Digital Marketing and eCommerce
PB - Springer International Publishing
T2 - 4th International Conference on Advances in Digital Marketing and eCommerce, DMEC 2023
Y2 - 28 June 2023 through 29 June 2023
ER -
SDG 2 Zero Hunger