TY - GEN
T1 - Green, Digital Storytelling: Communicating Sustainable Fashion on Instagram
AU - Sommer, S.
AU - Jooss, M.
N1 - Export Date: 14 December 2023
Correspondence Address: Jooss, M.; University of Applied SciencesAustria; email: [email protected]
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PY - 2023/5/31
Y1 - 2023/5/31
N2 - This paper deals with the importance of sustainable fashion through digital storytelling with the use of Instagram as a storytelling tool. The analysis of literature focuses on digital and serious storytelling as well as fast fashion and the solutions that fair fashion offers. The methodical implementation took place in form of a content analysis of 7 Instagram accounts of fair fashion companies. The results show that the following content is communicated: Drawing attention to problem with fast fashion, sustainable materials, sustainable practices, eco-friendly manufacturing processes, healthy/fair working conditions for production workers, drawing attention to consumption of resources.
AB - This paper deals with the importance of sustainable fashion through digital storytelling with the use of Instagram as a storytelling tool. The analysis of literature focuses on digital and serious storytelling as well as fast fashion and the solutions that fair fashion offers. The methodical implementation took place in form of a content analysis of 7 Instagram accounts of fair fashion companies. The results show that the following content is communicated: Drawing attention to problem with fast fashion, sustainable materials, sustainable practices, eco-friendly manufacturing processes, healthy/fair working conditions for production workers, drawing attention to consumption of resources.
UR - https://www.mendeley.com/catalogue/b6f211bb-cdc6-3e52-9140-1cc15dff127d/
U2 - 10.1007/978-3-658-40619-6_8
DO - 10.1007/978-3-658-40619-6_8
M3 - Conference contribution
SN - 978-3-658-40618-9
SP - 111
EP - 126
BT - Conference Proceedings Trends in Business Communication 2022
A2 - Schneckenleitner, Peter
A2 - Reitberger, Wolfgang
A2 - Brunner-Sperdin, Alexandra
PB - Springer Fachmedien Wiesbaden GmbH
ER -