Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 691-716 |
| Number of pages | 26 |
| Journal | Rev. Manage. Sci. |
| Volume | 11 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2017 |
Keywords
- Choice experiment
- Conjoint analysis
- International success
- Internationalization
- SME
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In: Rev. Manage. Sci., Vol. 11, No. 3, 2017, p. 691-716.
Research output: Contribution to journal › Article › peer-review
TY - JOUR
T1 - Drivers of internationalization success: a conjoint choice experiment on German SME managers
AU - Kraus, S.
AU - Mitter, C.
AU - Eggers, F.
AU - Stieg, P.
N1 - Cited By :31 Export Date: 14 December 2023 Correspondence Address: Kraus, S.; University of Liechtenstein, Fürst-Franz-Josef-Strasse, Liechtenstein; email: [email protected] Funding details: Internationale Bodensee-Hochschule, IBH Funding text 1: The project is supported by the International University of Lake Constance (IBH). The International University of Lake Constance is a network of 30 universities and colleges located in Austria, Germany, the Principality of Liechtenstein and Switzerland. 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PY - 2017
Y1 - 2017
N2 - Internationalization is a common growth strategy for small and medium-sized enterprises (SMEs). However, SMEs face several challenges within the internationalization process. As SMEs are characterized by limited resources, managers are constantly involved in a decision-making process concerning the allocation of the SMEs’ resources. Therefore, internationalization can be understood as a complex, multidimensional decision process. Based on a set of 2244 internationalization decisions made by German SME managers, the present study examines how eight strategic and structural factors drive the perceived international success of SMEs. When applying conjoint choice analysis, the results suggest that especially equity financing in the internationalization process, an appropriate market selection as well as proactive motives, and a long-term scope can drive SMEs’ international success. Moreover, it becomes evident that strategic factors are more relevant for successful internationalization than structural factors. © 2016, Springer-Verlag Berlin Heidelberg.
AB - Internationalization is a common growth strategy for small and medium-sized enterprises (SMEs). However, SMEs face several challenges within the internationalization process. As SMEs are characterized by limited resources, managers are constantly involved in a decision-making process concerning the allocation of the SMEs’ resources. Therefore, internationalization can be understood as a complex, multidimensional decision process. Based on a set of 2244 internationalization decisions made by German SME managers, the present study examines how eight strategic and structural factors drive the perceived international success of SMEs. When applying conjoint choice analysis, the results suggest that especially equity financing in the internationalization process, an appropriate market selection as well as proactive motives, and a long-term scope can drive SMEs’ international success. Moreover, it becomes evident that strategic factors are more relevant for successful internationalization than structural factors. © 2016, Springer-Verlag Berlin Heidelberg.
KW - Choice experiment
KW - Conjoint analysis
KW - International success
KW - Internationalization
KW - SME
U2 - 10.1007/s11846-016-0201-4
DO - 10.1007/s11846-016-0201-4
M3 - Article
SN - 1863-6683
VL - 11
SP - 691
EP - 716
JO - Rev. Manage. Sci.
JF - Rev. Manage. Sci.
IS - 3
ER -