Does Aging Change the Marketplace. Empirical Evidence from U.S. and Europe

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2015
Externally published	Yes
Event	Annual Conference of the European Marketing Academy 2015 - Leuven, Belgium Duration: 26 May 2015 → 29 May 2015

Conference	Annual Conference of the European Marketing Academy 2015
Abbreviated title	EMAC 2015
Country/Territory	Belgium
City	Leuven
Period	26/05/15 → 29/05/15

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{f50a58f987e54dffbbf1d7e57ce65461,

title = "Does Aging Change the Marketplace. Empirical Evidence from U.S. and Europe",

author = "Robert Zniva and Eva Lienbacher and Peter Schnedlitz",

year = "2015",

language = "English",

note = "Annual Conference of the European Marketing Academy 2015, EMAC 2015 ; Conference date: 26-05-2015 Through 29-05-2015",

}