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Do Older Consumers Change the Marketplace?: Investigating the Person-Environment Relationship in Food Shopping.

  • Vienna University of Economics and Business

Research output: Contribution to conferencePaperpeer-review

Abstract

The study at hand sheds light on the discrepancy between the needs of the elderly as proposed by recent research and the performance of stores tailored to this needs. Using a case study design we show that an older customer base demands adaptions in environmental functions of maintenance and support.
Original languageEnglish
Publication statusPublished - 2014
Externally publishedYes
EventAdvances in Consumer Research Conference - Baltimore, United States
Duration: 23 Oct 201426 Oct 2014
http://www.acrweb.org/acr/public/index.aspx

Conference

ConferenceAdvances in Consumer Research Conference
Abbreviated titleACR North America
Country/TerritoryUnited States
CityBaltimore
Period23/10/1426/10/14
Internet address

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities

ASJC Scopus subject areas

  • Marketing

Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)

  • 502019 Marketing

Applied Research Level (ARL)

  • Not applicable

Research focus/foci

  • Future Service Industries

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