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Das Vetrauen von Konsumenten in Online Kundenrezensionen: Die Entwicklung der eWT-Skala und deren Anwendung

  • Wolfgang Weitzl*
  • , Robert Zniva
  • , Udo Wagner
    • *Corresponding author for this work
  • University of Vienna
  • Vienna University of Economics and Business

Research output: Contribution to conference › Paper › peer-review

Original languageGerman
Publication statusPublished - 2014
Externally publishedYes
EventTagung Handelsforschung - Münster, Germany
Duration: 16 Oct 2014 → 18 Oct 2014

Conference

ConferenceTagung Handelsforschung
Country/TerritoryGermany
CityMünster
Period16/10/14 → 18/10/14

ASJC Scopus subject areas

  • Marketing

Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)

  • 502019 Marketing

Applied Research Level (ARL)

  • Not applicable

Research focus/foci

  • Future Service Industries

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