Creating Consumer-Based Brand Equity With Brand Communication on Facebook

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2016
Externally published	Yes
Event	AMA Winter Marketing Educators Conference 2016 - Las Vegas, United States Duration: 26 Feb 2016 → 28 Feb 2016

Conference	AMA Winter Marketing Educators Conference 2016
Abbreviated title	AMA 2016
Country/Territory	United States
City	Las Vegas
Period	26/02/16 → 28/02/16

ASJC Scopus subject areas

@conference{4841c23bf5174041b168d1495581879c,

title = "Creating Consumer-Based Brand Equity With Brand Communication on Facebook",

author = "Wolfgang Weitzl and Sabine Einwiller and Ardion Beldad and Robert Zniva",

year = "2016",

language = "English",

note = "AMA Winter Marketing Educators Conference 2016, AMA 2016 ; Conference date: 26-02-2016 Through 28-02-2016",

}