| Original language | German |
|---|---|
| Title of host publication | Handbuch Innovatives Marketing |
| Publication status | Accepted/In press - 2026 |
ASJC Scopus subject areas
- Business, Management and Accounting (all)
Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)
- 502019 Marketing
- 502026 Human resource management
Applied Research Level (ARL)
- Not applicable
Research focus/foci
- Future Service Industries
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