TY - JOUR
T1 - Consumers’ perspective on product care: An exploratory study of motivators, ability factors, and triggers
AU - Ackermann, L.
AU - Mugge, R.
AU - Schoormans, J.
N1 - Cited By :57
Export Date: 14 December 2023
CODEN: JCROE
Correspondence Address: Ackermann, L.; Design & Product Management, Urstein Sued 1, Austria; email: [email protected]
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PY - 2018
Y1 - 2018
N2 - Product care is defined as all activities initiated by the consumer that lead to the extension of a product's lifetime. This research contributes to the literature by taking a consumer's perspective on product care, which is essential to postpone product replacement. We used Fogg's behaviour model as a theoretical framework to understand consumers’ motivation, ability and triggers related to product care. Based on this, 15 in-depth interviews were conducted to explore consumers’ current product care behaviour. Our findings show that many consumers are generally motivated to take care of their products, for example because they appreciate the product's functionality or because they are generally keen to consume in a sustainable way. They even have the right knowledge and tools or are at least motivated to get them. What is often missing are triggers that push people to take care of their products. Triggers can increase consumers’ motivation or ability, for example by giving necessary tools to the consumer or by a helpful service offer. We also give suggestions for the practical implementation of our findings to support companies interested in a shift towards the Circular Economy. © 2018 Elsevier Ltd
AB - Product care is defined as all activities initiated by the consumer that lead to the extension of a product's lifetime. This research contributes to the literature by taking a consumer's perspective on product care, which is essential to postpone product replacement. We used Fogg's behaviour model as a theoretical framework to understand consumers’ motivation, ability and triggers related to product care. Based on this, 15 in-depth interviews were conducted to explore consumers’ current product care behaviour. Our findings show that many consumers are generally motivated to take care of their products, for example because they appreciate the product's functionality or because they are generally keen to consume in a sustainable way. They even have the right knowledge and tools or are at least motivated to get them. What is often missing are triggers that push people to take care of their products. Triggers can increase consumers’ motivation or ability, for example by giving necessary tools to the consumer or by a helpful service offer. We also give suggestions for the practical implementation of our findings to support companies interested in a shift towards the Circular Economy. © 2018 Elsevier Ltd
KW - Circular economy
KW - Consumer behaviour
KW - Maintenance
KW - Repair
KW - Consumer behavior
KW - Behaviour models
KW - Exploratory studies
KW - In-depth interviews
KW - Product replacements
KW - Theoretical framework
KW - Motivation
U2 - 10.1016/j.jclepro.2018.02.099
DO - 10.1016/j.jclepro.2018.02.099
M3 - Article
SN - 0959-6526
VL - 183
SP - 380
EP - 391
JO - J. Clean. Prod.
JF - J. Clean. Prod.
ER -
SDG 8 Decent Work and Economic Growth
SDG 12 Responsible Consumption and Production