Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 55-73 |
| Number of pages | 19 |
| Journal | Soc. Stud. |
| Volume | 15 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2018 |
Keywords
- Audience engagement
- EU
- European Union
- Media
- Media engagement
- Political engagement
- Young people
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In: Soc. Stud., Vol. 15, No. 2, 2018, p. 55-73.
Research output: Contribution to journal › Article › peer-review
TY - JOUR
T1 - Cognitive, Affective, or No Engagement? How Young Adults in Austria Deal with Media Coverage on the EU
AU - Ortner, C.
N1 - Export Date: 14 December 2023 Correspondence Address: Ortner, C.; University of Applied Science Upper AustriaAustria; email: [email protected] References: Ahva, L., Hellman, M., "Citizen Eyewitness Images and Audience Engagement in Crisis Coverage" (2015) The International Communication Gazette, 77 (7), pp. 668-681; Berger, B., "Political Theory, Political Science, and the End of Civic Engagement" (2009) Perspectives on Politics, 7 (2), pp. 335-350; Bilandzic, H., (2004) Synchrone Programmauswahl: Der Einfluss formaler und inhaltlicher Merkmale der Fernsehbotschaft auf die Fernsehnutzung, , Munich: Reinhard Fischer; Couldry, N., Hepp, A., "Conceptualising Mediatization: Contexts, Traditions, Arguments." 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PY - 2018
Y1 - 2018
N2 - Drawing on qualitative data from a mixed-method study, this paper analyses 30 cases to find out, how and why young adults in Austria engage in media coverage on the EU. The analyses shows that young people react quite differently to media reports on this topic. While some pay attention, actively search for information and intensively deal with EU content (cognitive engagement), others do not follow European affairs but react emotional when they come across it (affective engagement). The third group is characterised by a very low overall level of engagement. Both, intensity and form of engagement depend on young people's satisfaction with EU media coverage, their general relation to information media, politics and the EU and their willingness to make efforts. Finally, the data suggest that political cynicism does not necessarily lead to disengagement, but rather to a more emotional and less constructive form of engagement. © 2018, Masaryk University.
AB - Drawing on qualitative data from a mixed-method study, this paper analyses 30 cases to find out, how and why young adults in Austria engage in media coverage on the EU. The analyses shows that young people react quite differently to media reports on this topic. While some pay attention, actively search for information and intensively deal with EU content (cognitive engagement), others do not follow European affairs but react emotional when they come across it (affective engagement). The third group is characterised by a very low overall level of engagement. Both, intensity and form of engagement depend on young people's satisfaction with EU media coverage, their general relation to information media, politics and the EU and their willingness to make efforts. Finally, the data suggest that political cynicism does not necessarily lead to disengagement, but rather to a more emotional and less constructive form of engagement. © 2018, Masaryk University.
KW - Audience engagement
KW - EU
KW - European Union
KW - Media
KW - Media engagement
KW - Political engagement
KW - Young people
U2 - 10.5817/soc2018-2-55
DO - 10.5817/soc2018-2-55
M3 - Article
SN - 1214-813X
VL - 15
SP - 55
EP - 73
JO - Soc. Stud.
JF - Soc. Stud.
IS - 2
ER -