Co-creation of conscientious corporate brands - facilitating societal change towards sustainability: a structured literature analysis

Christine Vallaster, Philip Lechner

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Research Handbook on Brand Co-Creation
DOIs	https://doi.org/10.4337/9781839105425.00027
Publication status	Published - Jan 2022

Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)

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title = "Co-creation of conscientious corporate brands - facilitating societal change towards sustainability: a structured literature analysis",

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