Ältere Konsumenten in Handel und Marketing

Robert Zniva^*

^*Corresponding author for this work

Vienna University of Economics and Business

Research output: Book/Report › Book

Original language	German
DOIs	https://doi.org/10.1007/978-3-658-15589-6
Publication status	Published - 2016
Externally published	Yes

Publication series

Name	Springer

ASJC Scopus subject areas

Marketing

Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)

502019 Marketing

Applied Research Level (ARL)

Not applicable

Research focus/foci

Future Service Industries

Access to Document

10.1007/978-3-658-15589-6

Ältere Konsumenten in Handel und Marketing - Altern und Konsument/inn/enverhalten – ein Review
Zniva, R., 2016
Research output: Other contribution
Ältere Konsumenten in Handel und Marketing - Bedeutung und Prozess des Alter(n)s
Zniva, R., 2016
Research output: Other contribution
Ältere Konsumenten in Handel und Marketing - Convenience
Zniva, R., 2016
Research output: Other contribution

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