Ältere Konsumenten in Handel und Marketing - Schlussbetrachtung

Robert Zniva^*

^*Corresponding author for this work

Vienna University of Economics and Business

Research output: Other contribution

Original language	German
DOIs	https://doi.org/10.1007/978-3-658-15589-6_7
Publication status	Published - 2016
Externally published	Yes

ASJC Scopus subject areas

Marketing

Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)

502019 Marketing

Applied Research Level (ARL)

Not applicable

Research focus/foci

Not applicable

Access to Document

10.1007/978-3-658-15589-6_7

Ältere Konsumenten in Handel und Marketing
Zniva, R., 2016, (Springer)
Research output: Book/Report › Book

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