Ältere Konsumenten in Handel und Marketing - Einleitung

Robert Zniva^*

^*Corresponding author for this work

Vienna University of Economics and Business

Research output: Other contribution

Original language	German
DOIs	https://doi.org/10.1007/978-3-658-15589-6_1
Publication status	Published - 2016
Externally published	Yes

ASJC Scopus subject areas

Marketing

Classification according to Österreichische Systematik der Wissenschaftszweige (ÖFOS 2012)

502019 Marketing

Applied Research Level (ARL)

Not applicable

Research focus/foci

Future Service Industries

Access to Document

10.1007/978-3-658-15589-6_1

Ältere Konsumenten in Handel und Marketing
Zniva, R., 2016, (Springer)
Research output: Book/Report › Book

Cite this