TY - GEN
T1 - Measuring Perception for Haptic Branding
AU - Berger, G.
AU - Salvenmoser, C.
N1 - Conference code: 89040
Cited By :2
Export Date: 14 December 2023
Correspondence Address: Berger, G.; Department Business and Management, Austria; email: [email protected]
References: Klatzky, R.L., Lederman, S.J., Haptic perception (2003) Encyclopedia of Cognitive Science, pp. 508-512. , MacMillan Press; Meyer, S., (2001) Produkthaptik: Messung, Gestaltung und Wirkung Aus Verhaltenswissenschaftlicher Sicht, 1. , Deutscher Universitäts-Verlag GmbH, Wiesbaden; Peck, J., Childers, T.L., Individual differences in haptic information processing: The "Need for touch," scale (2003) Journal of Consumer Research, 30, pp. 430-442; Holbrook, M.B., Hirschman, E.C., The experiential aspects of consumption: Consumer fantasies, feelings, and fun (1982) Journal of Consumer Research, 9 (2), pp. 132-140; Bargh, J.A., Automatic and conscious processing of social information (1984) Handbook of Social Cognition, 3, pp. 1-44. , ed. Robert Wyer Jr. and T. Srull, Hillsdale, NJ: Erlbaum; Killian, K., Brexendorf, O., Multisensuale markenführung als differenzierungs-und erfolgsgröße (2005) Campus02 Business Report, 2, pp. 12-15; Wippich, W., Wagner, V., Auch hände haben ein gedächtnis: Implizite und explizite erinnerungen an haptische erfahrungen (1989) Sprache und Kognition, 8 (3), pp. 166-177; Klatzky, R.L., Lederman, S.J., Matula, D., Haptic exploration in the presence of vision (1993) Journal of Experimental Pschology: Human Perception & Performance, 19 (4), pp. 726-743; Klatzky, R.L., Lederman, S.J., Identifying objects from a haptic glance (1995) Perception and Psychophysics, 57 (8), pp. 111-1123; FEP European Federation of the Parquet Industry, , http://www.parquet.net/eng/setfep.htm, (accessed 01/16/2006); Varga, E., (2006) Telephone Information of the Adviser of the European Federation of the Parquet Industry, , 01/16/2006
PY - 2006
Y1 - 2006
N2 - Addressing haptic perception in branding strategies for flooring could well be a new tactic in setting a competitive edge. Wood surfaces and especially wood flooring offer a wide range of possible product variations. In a blindfolded test the perceptional abilities of hands and bare feet concerning the temperature, roughness and hardness of floorings were tested. Concerning these three variables the perception is principally similar, also between women and men. The floor with a naturally oiled surface was preferred most, being warm, fairly rough and fairly smooth. The applied test design can be used to determine the haptic perception of wooden surfaces. The results of the test can be applied in further product developments to ascertain a unique perception which can contribute to haptic branding strategies.
AB - Addressing haptic perception in branding strategies for flooring could well be a new tactic in setting a competitive edge. Wood surfaces and especially wood flooring offer a wide range of possible product variations. In a blindfolded test the perceptional abilities of hands and bare feet concerning the temperature, roughness and hardness of floorings were tested. Concerning these three variables the perception is principally similar, also between women and men. The floor with a naturally oiled surface was preferred most, being warm, fairly rough and fairly smooth. The applied test design can be used to determine the haptic perception of wooden surfaces. The results of the test can be applied in further product developments to ascertain a unique perception which can contribute to haptic branding strategies.
KW - Haptic branding
KW - Haptic perception
KW - Wood surfaces
KW - Branding strategies
KW - Competitive edges
KW - Product variations
KW - Test designs
KW - Wood flooring
KW - Wooden surfaces
KW - Building materials
KW - Product design
KW - Floors
M3 - Conference contribution
SP - 361
EP - 366
BT - Proceedings of E&DPE 2006, the 8th International Conference on Engineering and Product Design Education, Salzburg, Austria, 07.-08.09.2006
T2 - 8th International Conference on Engineering and Product Design Education, E&DPE 2006
Y2 - 7 September 2006 through 8 September 2006
ER -